Gene Henderson has battled cancer, had two knees replaced and had a stint in his heart. But by following TriVita’s 10 Essentials for Health and Wellness, he’s found a way to stay strong through it all and to live well every day. “Wellness is a way of life,” he says. “And the 10 Essentials are my guidelines for being physically, emotionally and spiritually balanced. They’re the checklist for a long, happy life.”
As Senior Vice President for Legal Affairs, Gene’s foremost responsibility is to ensure that the company and its Affiliate Members are secure for the long term. To do this, he oversees a Legal and Compliance team that monitors all of the company’s marketing materials. He especially loves the challenges and opportunities of electronic marketing and new media, which allows TriVita to tell its story in exciting new ways.
Gene also ensures that TriVita adheres to professional standards and adequately represents product benefits while conforming to FDA, FCC and FTC requirements as well as standards set by the Executive Team. In addition, he oversees all Affiliate Members activities to make sure that Affiliate Members follow appropriate standards of ethics, excellence, integrity and legal requirements.