Jim Dudleston believes that wellness takes discipline. “You have to be committed to a healthy lifestyle and invest in it every day, in order to reach your full mental, physical, emotional, social and spiritual potential.” As a devoted TriVita customer, Jim practices what he preaches. His daily nutritional supplement regimen includes seven TriVita products and his active lifestyle includes regular games of tennis and working out at the gym.
As Senior Vice President of Operations, Jim relishes the energy that wellness gives him. His primary responsibility is to support TriVita’s sales and marketing initiatives and to ensure that various systems and processes within the company run efficiently. He’s responsible for five operational departments at TriVita, including Manufacturing, Inventory Management, Human Resources, Information Technology and the Canadian Distribution Center.
Because these departments must interact and work together with all other TriVita departments, Jim highly values teamwork and collaboration. “We must collaborate in order to run the company effectively,” he says. “That way, we can fulfill our ultimate purpose of serving our customers—and making their wellness journey a positive experience.”